Lakme Salon and designer Samant Chauhan got together to launch the ‘The Ethereal Bloom’ Collection at the Lakme Fashion Week in partnership with FDCI.
The Ethereal Bloom Collection was an immaculate display of the latest bridal makeup and hair as well as exquisite designs. It’s a collection where the rouge bloom elegance meets the Indian bride. Where every subtle detail brings your inner radiance to life. From immaculate, coming-of-age makeup and luxe hairstyles, the brands truly presented a collection that lit up the stage.
Ethereal Bloom: A Celebration of Nature and Transformation
Lakme Salon believes that a bride’s journey is a story of transformation. And, the latest collection, Ethereal Bloom, brings out the beauty of this transformation. Crafted in collaboration with designer Samant Chauhan, the ethereal beauty of flowers has inspired this collection. Whether a bride seeks simplicity or wishes to embrace boldness, the collection has something for each style and personality.
More than just aesthetics; this collection is a homage to Chauhan’s personal and professional journey. It features a variety of silhouettes, including flowing gowns, Indian wear, capes paired with bandeaus and skirts, and so much more. Every piece in the Ethereal Bloom is made with stunning handcrafted embroideries on handloom fabrics from Bhagalpur. Each piece is a perfect union of tradition and modernity. Furthermore, the colour palette represents the myriad of nature’s blossoms, including hues like ivory, peaches, pinks, and reds.
Lakme Salon’s makeup and hair creations for Ethereal Bloom are designed to complement the beauty and intricacy of Chauhan’s garments.
Beauty Blossoming at The Runway
Rouge Bloom
It is an ode to timeless glamour and opulence. The look featured bold red lips with striking eye makeup. This is for the fearless brides who love boldness and luxury.
Peach Poppy
The look featured peachy cheeks, warm eyes, and a dewy finish. Oozing freshness and elegance, this look is for the brides who love fashion-forward trends as well as romantic softness.
Enchanted Lily
Inspired by Gen Z trends, Enchanted Lily is truly a whimsical look. It featured holographic eyes in shades of purple, pink, blue, and silver, paired with a glossy nude lip. Celebrating individuality and magic, it personifies beauty that defies convention.
Caramel Meadow
The look is a fresh take on the soft glam of “Latte Makeup.” This look featured nude brown pigments, a sun-kissed glow. Overall, making a bride look even more naturally beautiful.
Elegant Magnolia
This is an evergreen choice of Bollywood beauties. With a flawless base, this look highlights a subtle rosy blush.
Bollywood star Dia Mirza walked the ramp as the showstopper, adding a lot more glam and beauty to the evening. She wore an exquisite creation from the Ethereal Bloom collection.
From the Leadership Desk
Vipul Chaturvedi, CEO of Lakme Lever
“Ethereal Bloom embodies our belief in the transformative power of beauty, showcasing Lakmé Salon’s commitment to innovation and individuality. This collection offers a diverse range of styles for every bride, from bold and daring to soft and romantic. In collaboration with Samant Chauhan, we capture the beauty of nature’s flexibility, allowing each bride to express her unique essence on her special day. Launched at Lakmē Fashion Week X FDCI, every look has been meticulously crafted by our National Creative Directors and Backstage Heroes to redefine beauty standards and inspire individuals to embrace their distinct style. We are excited to extend these stunning runway looks to Lakmé Salon brides, enriching their bridal journey with our signature artistry”
Designer Samant Chauhan
“We are super excited to collaborate with Lakmē Salon and interpret their theme for Autumn24 – “The Ethereal Bloom”. Ethereal Bloom weaves together tradition and transformation, celebrating the grace of flowers that flourish against all odds. Each piece is a tribute to nature’s transformative power, echoing my journey of growth and renewal.”
Anupma Katyal, National Creative Director, Make-Up, Lakme Salon
“At Lakmē Salon, the Ethereal Bloom collection was created with every kind of bride in mind. Whether you’re a bride seeking a bold, unapologetic look, a soft, romantic glow, or something experimental and unique, we’ve crafted a range of makeup looks inspired by Bollywood icons, international trends, and our clients’ own visions. From vibrant reds to soft pinks and natural nudes, we have something for every bride to shine on her special day. Our team of Lakmē Salon Backstage Experts have identified a genre of art, an exceptional work which is aesthetically innovative, whilst being unapologetically creative to the artist”
Audrey D’Souza, National Creative Director – Hair, Lakme Salon
“In Ethereal Bloom we’ve presented bold and innovative hair looks that have added an extra layer of drama to their stunning garments. The runway will be adorned with oversized hair looks embellished with colourful gemstones that create a striking visual impact. From the delicate textures of petals to the allure of exotic bloom every hairdo embodies the essence of ethereal beauty.”
