Nestled in the bustling city of Hyderabad, Kathiawar Stores is a true haven for beauty enthusiasts. With a legacy spanning nearly a century, it proudly boasts five branches across the city. Dive deeper into the story of this iconic brand through an exclusive interview with Hemant Doshi, Director of Kathiawar Stores, by Vidhi Arya for Professional Beauty India.
Since 1928, Kathiawar Stores has been a cornerstone of Hyderabad’s beauty journey, setting trends and elevating routines with every passing decade. With five flagship outlets in the city’s premium areas, it offers an immersive shopping experience in exquisitely designed stores.
Spanning over 22,000 square feet and showcasing 300+ premium brands in cosmetics, beauty products, and more, Kathiawar Stores is a haven for beauty enthusiasts. It serves an immersive shopping experience complete with expert guidance from trained staff and interactive live demos.
Can you tell us about the history of Kathiawar Store and how it came into being?
Kathiawar Stores has a rich heritage dating back to 1928. It was founded with the vision of bringing quality beauty products to Hyderabad at a time when the market was still evolving. Over the years, the store grew from a modest establishment into a trusted household name, offering a wide range of cosmetics, beauty products, and more. Our legacy is deeply rooted in our commitment to quality and innovation, which has been carried forward through generations.
How has the business changed over the years?
Over the decades, Kathiawar Stores has transformed from a single storefront into a thriving chain with five prime locations in Hyderabad. We’ve embraced modern retail trends, introduced new product categories, and expanded our offerings to include premium salon furniture. With the new generations, our kids bring a fresh perspective by combining tradition with modernity. Their focus is on enhancing customer experiences, embracing digital transformation, and curating innovative products that resonate with today’s discerning shoppers.
Can you tell our readers about your offerings and the kind of products you cater for?
Kathiawar Stores is a one-stop destination for all things beauty. We offer over 300 curated brands, spanning cosmetics, skincare, beauty products, and lingerie. Additionally, we provide premium salon furniture, including barber chairs, manicure and pedicure stations, and shampoo units. Our stores also feature live demos, expert advice, and personalised services to help customers make informed choices.
What sets Kathiawar Stores apart from other stores in Hyderabad?
Our combination of heritage, innovation, and customer-centricity makes us stand out. From beautifully designed stores spanning 22,000 square feet to our extensive range of premium products, we focus on creating a luxurious shopping experience. Our trained staff, live demos, and curated product selection ensure that every customer feels valued and satisfied.
According to you, what is the USP of Kathiawar Store? Something that keeps people coming back in.
Our USP lies in our dedication to personalised customer experiences. We understand the unique needs of every individual and offer tailored recommendations, live product demos, and expert advice. Additionally, our focus on high-quality products, sustainable practices, and a luxurious in-store ambience keeps customers coming back.
Your social media space is pretty much happening. As a store, what’s your strategy when it comes to connecting with your audience online?
Our social media strategy revolves around building a community. We focus on engaging content that educates, inspires, and entertains our audience. From showcasing new product launches and tutorials to running interactive campaigns and promotions, we aim to connect with our customers on a personal level. Our goal is to create a seamless online-to-offline experience that enhances brand loyalty.
Are there any upcoming expansions, new product lines, or special initiatives you’re excited about?
Yes, we are excited to announce the launch of exclusive product collaborations and an expansion of our salon furniture range at KS Beauty Centre and KS Professional. Additionally, we’re planning to open new stores in emerging locations to bring our premium offerings closer to more customers.
How can customers engage with Kathiawar Stores online or offline to make the most of what you offer?
Customers can visit any of our five prime locations in Hyderabad to experience our offerings firsthand. For those who prefer shopping online, we’re active on social media and are working on expanding our digital presence with an e-commerce platform. Follow us on Instagram and Facebook for updates, promotions, and tips. Whether online or offline, we strive to provide a seamless and personalized experience.
Kathiawar Stores is the Markerting Partner at Professional Beauty India, Hyderabad on December 17 and 18, 2024. Join us at Hitex Hall 2 to learn more about them!
