Wella Professionals has introduced its latest creation in India – Ultimate Smooth Range. It’s a premium haircare collection designed to transform dry, dull, and frizz-prone hair instantly and lastingly.
The unveiling took place at Hyatt Regency, New Delhi. Leading hairstylists, beauty editors, influencers, and industry experts gathered for an immersive showcase at the event. Attendees experienced live product demonstrations, explored the ingredients in-depth, and saw unique interactive zones like the Ultimate Smooth Styling Bar and Glow Lounge. These zones offered hands-on interaction through live styling and self-styling stations. The evening was further enriched by conversations with renowned hair experts. They shared insights into the science and technology behind the range.
Adding star power to the celebration were Wella Professionals’ brand ambassador, former Miss World and Bollywood actress Manushi Chhillar, alongside artist, jewellery designer, and wellness enthusiast Riddhima Kapoor Sahni.
Addressing India’s biggest haircare concern
The launch marks Wella’s entry into India’s fast-growing Smoothness & Anti-Frizz category. It’s a huge segment owing to the widespread challenge of dry and frizzy hair that Indian women face. Powered by patented technology with Squalane and Omega-9, the range promises long-lasting smoothness and shine.
The hero innovation – Miracle Oil Serum
At the heart of the line is the Ultimate Smooth Miracle Oil Serum. It’s a feather-light elixir that delivers visible transformation in just 30 seconds. It offers 96 hours of frizz control along with UV and heat protection.
The complete Ultimate Smooth routine
1. Shampoo – removes buildup and metals, creating the perfect foundation.
2. Conditioner – hydrates, softens, and reduces frizz from within.
3. Intense Mask – deeply nourishes for stronger, shinier hair.
4. Miracle Oil Serum – seals the transformation with smoothness, protection, and radiant shine.
The expertly designed system ensures 2X less frizz and hair that feels silky, polished, and luxuriously soft—instantly.
From the leadership desk
Talking about the launch, Pravesh Saha, General Manager, South Asia, Wella Company, said, “With the launch of the Wella Professionals Ultimate Smooth Range, we’re not just entering a new category, we’re redefining it. This move reflects our commitment to lead with innovation, bringing forward solutions that anticipate consumer needs in one of India’s fastest-growing haircare segments. By combining our expertise in patented formulations with a deep understanding of the modern, fast-paced lifestyle, we are delivering products that represent true progress. The Ultimate Smooth Range marks a pivotal step in setting new standards for the industry and strengthening our position as a pioneer in haircare.”Divyapreet Singh, Marketing Leader, South Asia, Wella Company added “Through the Wella Professionals Ultimate Smooth Range, we are addressing one of the most persistent challenges in haircare, frizz. The range is powered by patented formulations with Squalane and Omega-9, delivering deep nourishment, silky shine. At the heart of the range is the Miracle Oil Serum, offering 96 hours frizz control*, visible transformation in just 30 seconds, and advanced heat and UV protection. Every product reflects our focus on breakthrough technology and professional excellence, marking a significant step forward in professional smoothness and anti-frizz innovation.”
