Redken welcomes back global colour authority Patricia Nikole as its new Global Artistic Ambassador. Marking a powerful full-circle moment, she rejoins the brand to drive innovation, education, and trend-setting artistry for stylists worldwide.
Redken has officially announced the return of world-renowned colourist, educator, and digital creator Patricia Nikole, better known to her global community as @paintedhair, as the brand’s new Global Artistic Ambassador. The appointment marks a significant homecoming for the artist who began some of her most defining professional milestones with Redken.
A full-circle return
Patricia Nikole’s relationship with Redken is rooted in education, artistry, and community. It was with the brand that she first stepped into the spotlight as an educator, mainstage artist, and even as an expecting mother—experiences that shaped her early foundation in professional colour. Her return symbolises both personal and professional evolution, reconnecting with the platform that helped amplify her voice within the industry.
More about Patricia Nikole and her new role
Patricia Nikole has become one of the beauty industry’s most influential colour experts. Her career is built on modernising colour techniques and simplifying artistry for everyday stylists. Known globally for her signature PaintedHair™ techniques, she has inspired millions with her unique blend of creativity, precision, and approachability. Now, she brings this energy back to Redken with a focus on co-creation, merging the brand’s science-driven formulas with real behind-the-chair experience.
Shaping the future of professional colour
As Global Artistic Ambassador, Patricia Nikole joins Redken’s elite network of 20 industry pros. She will help steer the brand’s creative direction through trend forecasting, advanced education, product co-development, and campaign appearances. Her role will further strengthen Redken’s commitment to empowering stylists worldwide through community, creativity, and continuous learning.
From the leadership desk
Mounia Tahiri, General Manager at Redken
“At Redken, we believe that artistry, education and innovation go hand in hand — and Patricia Nikole embodies that balance perfectly. Her artistry and innovative approach to hair coloring has inspired millions, but what sets her apart is her passion for education and commitment to uplifting the professional community. We could not be more thrilled to welcome back Patricia as we accelerate on our shared mission to give every stylist the tools, techniques, and confidence to grow their craft and their careers.”
Patricia Nikole
“This is an absolute honor, but more importantly, it’s a responsibility. I have the pleasure of representing the professional community on a global stage, but it’s not about me alone; it’s about elevating our entire industry. Being part of Redken’s incredible network — a community of passionate, forward-thinking pros — is a privilege. Alongside Redken, our goal is simple: we’re here to help careers grow and make clients glow.”
“I’m back at Redken because this is where my journey as an artist truly started. Redken shaped how I think about color, education, and what it means to be part of a professional community. To return to a network of my respected peers and a brand that continues to lead the way in professional haircare truly feels like coming home.”
Sarah Barr Battle, SVP of Marketing + Digital for Redken
“Patricia’s return is a reminder of what makes Redken so special. When talented, passionate pros come together with a shared purpose, creativity thrives, education expands, and the entire industry moves forward. We couldn’t be more excited for what’s ahead.”
