Demi Moore joins Kérastase as Global Brand Ambassador, uniting timeless elegance, fearless femininity, and iconic hair with luxury professional care in a powerful new global campaign.
Professional haircare brand Kérastase has announced Academy Award–nominated actress, producer, and New York Times bestselling author Demi Moore as its new Global Brand Ambassador. An enduring symbol of elegance, strength, and liberated femininity, Moore embodies the spirit of timeless beauty and empowerment that defines the Kérastase woman: confident, bold, and unapologetically herself.
A trailblazing career that redefined Hollywood
With a career spanning several decades, Demi Moore has continually challenged conventions and redefined what it means to be a leading woman in cinema. From unforgettable performances in iconic films such as Ghost, Indecent Proposal, G.I. Jane, and The Substance, to her most recent role in season two of Taylor Sheridan’s series Landman, Moore’s dedication to her craft remains unwavering. Her influence on pop culture and box-office success is unparalleled, with recent accolades including Golden Globe and SAG wins, along with an Academy Award nomination in the same year, cementing her status as a true industry trailblazer.
A hair icon across generations
Beyond the screen, Demi Moore is celebrated as a global hair icon. Best known today for her signature long, jet-black hair. She has fearlessly experimented with transformative looks throughout her career, from a shaved head to a modern pixie cut. Each style has served as a powerful expression of confidence, individuality, and femininity. More than a fashion statement, her hair has become a symbol of strength and enduring elegance, mirroring the core values of Kérastase.
Advocacy, authenticity, and global influence
Moore’s impact extends far beyond beauty and cinema. A vocal advocate for women’s empowerment, she has challenged ageism and sexism, opening meaningful conversations and inspiring new narratives worldwide. Her authenticity and influence have earned her a place on TIME’s 100 Most Influential People list. Additionally, she also got the title GLAMOUR’s Global Woman of the Year.
A new chapter with Chronologiste
Shot in New York City by renowned duo Inez & Vinoodh, the new campaign continues Kérastase’s longstanding creative collaboration. Featuring Moore, the campaign introduces a new global chapter for the revitalised Kérastase Chronologiste range: timeless, sophisticated, and effortlessly elegant.
From the leadership desk
Demi Moore
“I have always admired Demi’s remarkable presence, both on and off screen. She embodies a rare combination of elegance, strength, and authenticity that has inspired multiple generations. Demi is fearless -not only in her iconic roles but in the way she embraces her individuality and shares her journey with honesty and grace. Her legendary hair is more than just beautiful; it is one of her symbols of confidence and freedom. She champions the power of being true to oneself, advocating for self-expression and encouraging others to embrace their own stories. Demi truly reflects the spirit of the Kérastase woman -bold, empowered, and unafraid to let her story shine.”
Amber Zak Yopp, Global Brand President, Kérastase
“I am truly honoured to join the Kérastase family as their Global Brand Ambassador. My life has been shaped by love, growth, and new experiences -and my hair has been with me through it all. I believe there’s a unique energy in hair; it carries our experiences, our confidence, and our individuality. For me, there’s a real freedom in letting your hair simply be itself and allowing it to tell your story. That, to me, is what beauty is all about -being authentic and embracing who you are. I can’t wait to share my new Kérastase chapter with you all”
