Maybelline New York has announced actor Kiara Advani as its new Brand Ambassador for India. The appointment marks a new phase for the brand as it focuses on beauty driven by self-expression and individuality.
Maybelline New York has appointed Kiara Advani as its India Brand Ambassador and launched the new Serum Lipstick range, reinforcing its focus on self-expression and modern beauty for Indian consumers.
Kiara Advani represents a modern approach to makeup where identity takes priority over transformation. Her association reflects Maybelline’s aim to connect with younger consumers who see beauty as a personal choice rather than a fixed standard.
Aligning with the Brand’s Vision
As the new face of Maybelline New York, Kiara Advani brings a balance of global presence and personal style. Her image aligns with the brand’s message of confidence and authenticity.
The partnership supports Maybelline’s evolving positioning in India, where makeup is increasingly viewed as an everyday tool of self-expression. The brand continues to strengthen its presence in one of the world’s fastest-growing beauty markets.
Product Launch: Maybelline Serum Lipstick
The announcement also introduces Maybelline New York’s latest product innovation, the Maybelline Serum Lipstick. Kiara Advani leads the launch campaign in the matte shade called Wildcard.
The lipstick combines colour performance with care-focused formulation. It is infused with Hyaluronic Acid and a nourishing oil blend to provide hydration and comfort. The formula offers long-lasting wear with smoother-looking lips.
The Serum Lipstick range is available in thirteen shades across Satin and Matte finishes. The shade selection is designed to suit a wide range of Indian skin tones and daily makeup needs.
Focus on Indian Consumers
With this partnership and product launch, Maybelline New York aims to strengthen its relevance among Indian beauty users. The brand continues to invest in innovation and representation that reflects changing beauty preferences in the country.
From the Leadership Desk
Kiara Advani:
“Makeup, for me, is a form of self-expression. It shifts with my mood, my mindset, and how I choose to show up. Becoming the face of Maybelline New York feels especially meaningful, as the brand stands to support people all over the world in their quest for self-exploration through the power of makeup. This partnership feels instinctive and I’m excited to be part of a brand that encourages everyone to express themselves authentically and on their own terms.”
Maya El Aramouni, General Manager, Maybelline New York India:
“As we welcome Kiara to the Maybelline New York family, we look forward to working together to create beauty that feels intuitive, inclusive, and aligned with the way our consumers see themselves today. This is an important moment for the brand in India, where Kiara represents the confident, expressive and ever-curious Maybelline consumer.”
