Anastasia Beverly Hills has appointed Antonela Roccuzzo as its Global Brand Ambassador for 2026 to lead worldwide campaigns focused on key products, digital storytelling, and women-centric brand messaging.
Anastasia Beverly Hills has named Antonela Roccuzzo as its Global Brand Ambassador for 2026. The partnership forms part of the brand’s global marketing and product communication strategy. Roccuzzo will appear in upcoming digital campaigns focused on hero products and new launches across social platforms and brand channels.
About Antonela Roccuzzo
Antonela Roccuzzo is an entrepreneur, fashion figure, and digital influencer with a large international following. She is known for her work in lifestyle and fashion content and for representing modern motherhood and business leadership. Over the years, she has collaborated with several global luxury and beauty brands and has built a strong presence across social media platforms. Her profile connects with audiences across Latin America, Europe, and Asia, making her a strategic choice for a global beauty brand seeking wider cultural relevance.
Partnership Direction
The association reflects shared values around confidence, individuality, and female empowerment. The brand will feature Roccuzzo in creative projects that highlight product innovation and artistry. The collaboration aims to strengthen engagement with women consumers across international markets through storytelling and digital-first content.
From the Leadership Desk
Anastasia Soare, Founder and CEO of Anastasia Beverly Hills: “We are thrilled to welcome Antonela into the Anastasia Beverly Hills family. Her grace, warmth, and natural approach to beauty perfectly reflects the spirit of our brand. Antonela inspires millions by staying true to herself, and that authenticity is what makes this partnership so powerful.”
Antonela Roccuzzo: “I have always admired Anastasia Beverly Hills, not only for its incredible products but for the brandʼs dedication to empowering people to feel confident in themselves. Itʼs an honor to partner with a brand I genuinely love and use every day. Iʼm excited to create meaningful moments together and share more of my beauty routine with the world.”
