Shiseido has appointed BLACKPINK’s Lisa as the global ambassador for its Ultimune serum, launching a new digital campaign aimed at strengthening youth engagement and expanding the product’s global cultural reach.
Shiseido has named Lalisa Manobal, known globally as Lisa from BLACKPINK, as the new ambassador for its Ultimune Power Infusing Serum franchise. She will lead the brand’s new global campaign titled Fast. Slow. Free. across Instagram and TikTok platforms beginning February 2026. Read along to know more.
The campaign focuses on skin strength and daily care rather than anti-ageing. It introduces a digital-first rollout featuring short films and behind-the-scenes content connected to the product story.
Know More About Lisa
Lisa is a Thai rapper, singer, and dancer and a member of the K-pop group BLACKPINK. She is one of the most followed Asian artists worldwide and has built a strong presence in music, fashion, and beauty collaborations. Her solo releases and international performances have expanded her reach beyond South Korea into global pop culture markets. She is widely famous with youth audiences and digital communities across Asia, Europe, and the Americas.
Campaign Focus
The brand launched Ultimune in 2014 and the product has won more than 300 beauty awards globally. It is positioned as a daily pre-serum designed to strengthen the skin barrier and support hydration and smoothness using Power Fermented Camellia+ technology.
The collaboration is structured to connect with younger, digital-first consumers while reinforcing Shiseido’s long-term focus on skincare science and innovation.
From the Leadership Desk
Lisa: “Beauty is about growth, confidence and evolving into the best version of myself. I love that Ultimune focuses on strengthening the skin and supporting it over time, rather than fighting age.”
Kentaro Fujiwara, Shiseido President and Chief Executive: “With her roots in Asia and global success, Lisa embodies both our brand and the essence of Ultimune.”
