Reliance Retail has acquired Himalayan skincare brand Pahadi Local from Pahadi Goodness Private Limited, adding it to its beauty portfolio and planning to expand the brand through retail stores and digital platforms.
Reliance Retail has acquired the brand Pahadi Local along with its business operations from Pahadi Goodness Private Limited. The brand operates in the beauty and wellness segment with products based on Himalayan ingredients.
The acquisition adds another label to Reliance Retail’s beauty and personal care portfolio. The company plans to support the brand’s growth through its retail network and digital commerce platforms.
Focus on Himalayan Ingredients
Pahadi Local develops skincare and wellness products using ingredients sourced from the Himalayan region. Its formulations draw on traditional practices and nature-based ingredients.
The product range includes skincare items that use materials such as apricot kernel oil and other locally sourced botanicals. The brand has positioned itself around natural sourcing and minimal processing.
Community Sourcing Model of Pahadi Local
The brand works with women-led self-help groups in Ladakh and Himachal Pradesh. These groups support sourcing and certain production activities linked to the product range.
This approach connects local communities to the brand’s supply chain while supporting ingredient sourcing from the region.
Reliance’s Expansion Plan for Pahadi Local
Reliance Retail plans to scale the brand through its physical store network and online platforms. The founding team of Pahadi Local will remain involved in product development and brand direction.
The acquisition forms part of Reliance Retail’s broader strategy to expand its presence in the beauty and wellness category.
From The Leadership Desk
Commenting on the business acquisition, Isha Ambani, executive director of Reliance Retail Ventures, said: “At Reliance Retail, we are focused on curating brands that combine authenticity with innovation and meaningful consumer relevance. Pahadi Local’s roots in Himalayan wellness traditions and its commitment to responsible sourcing make it a compelling addition to our beauty ecosystem. We are excited to nurture and scale the brand through our omni-channel network and experiential retail platforms, while carefully preserving the purity, integrity, and storytelling that define its identity.”
