Professional makeup brand Forever 52 has opened four new stores and kiosks in Raipur, Bhopal, Gwalior and Nashik, expanding its offline retail network in India as the brand targets 100 stores and ₹400 crore revenue by FY 2026–27.
Forever 52 has expanded its physical retail presence with four new exclusive brand outlets and kiosks across Central and Western India. The new locations are at Zora Mall in Raipur, DB City Mall in Bhopal, DB City Mall in Gwalior and City Centre Mall in Nashik.
The launches form part of the brand’s broader retail expansion strategy in India. The company plans to increase its network to 100 stores nationwide by the end of 2026 and it is also targeting revenue of ₹400 crore by FY 2026–27.
Journey of Forever 52 From Dubai to Global Markets
Forever 52 was founded in 2008 in Dubai by Hozefa Bohra, Zoeb Bohra and Shabbir Bohra.
The brand expanded across the Middle East before entering more than 40 international markets. It entered India in 2018 under the leadership of Rajat Aggarwal, Managing Director of Future Makeup India.
Focus on Professional Makeup Users
In India, Forever 52 initially focused on professional makeup artists and beauty academies. The brand also built a presence in the bridal makeup segment. Word-of-mouth among makeup artists helped the brand gain visibility, particularly within Delhi’s bridal makeup market.
Its product range includes foundations, camouflage palettes, concealers and fixing sprays designed for long-duration wear. These products are often used for weddings, editorial shoots and professional assignments.
Multi-Channel Distribution
Forever 52 operates through several distribution channels in India. These include modern trade stores, general trade outlets and online platforms.
The brand also sells through its direct-to-consumer website and mobile application. With the latest store openings, the company aims to strengthen its offline presence, particularly in Tier 1 and Tier 2 cities.
The expansion reflects the brand’s strategy to reach both professional makeup artists and everyday consumers through a wider retail network.
