South Asia’s largest beauty show, Professional Beauty India in Bengaluru 2024, is all set to witness the launch of the new haircare brand, 3TENX. In an exclusive interview with Professional Beauty India, Megha Arora, Founder and MD, and Aankith Aroraa, Founder and CEO of 3TENX, shed some light on the brand’s inception and vision.
Haircare is one of the most dynamic and evolving segments within the beauty and hair industry. In recent years, this sector has experienced the emergence of new technologies and products that have revolutionised hair care routines. Now, Professional Beauty India, Bengaluru 2024, the global show with an Indian heart, is gearing up to unveil the launch of a groundbreaking hair care brand – 3TENX.
“3TENX is not just another haircare brand; it represents the fusion of professionalism, accessibility, and transformative results. The concept behind 3TENX arose from a deep understanding of the challenges individuals face. For instance, we understand that maintaining healthy vibrant hair amidst hectic lifestyles can be a task,” says Aankith Aroraa, Founder and CEO of 3TENX.
The brand is serving as the presenting partner of Professional Beauty India. It also aims to bridge the gap between professional salon treatments and everyday haircare regimens. It offers high-performance products at an affordable price point, consequently making salon-quality solutions accessible to all.
Aankith further explains, “3TENX was born out of a desire to empower individuals. We wanted people of all ages to gain access to professional-grade solutions that deliver tangible results.”
Megha Arora, Founder and MD of 3TENX also discussed the inspiration behind the brand’s conception. She states, “The inspiration for 3TENX stemmed from recognising the complexities individuals encounter. It gets really daunting to maintain the health and vibrancy of their hair amidst busy lifestyles.”
She elaborates, “Our tagline, ‘Results For Real,’ encapsulates the essence of 3TENX. With meticulously crafted formulations by industry experts, we blend cutting-edge science with natural ingredients. Finally, the aim is to provide a holistic and transformative haircare experience.”
The product range offers a comprehensive lineup. It is designed to address diverse hair concerns and also to cater to individuals of all age groups. From rejuvenating hair spa treatments to nourishing shampoos, enriching conditioners, revitalising masks, potent serums, and frizz-control creams, each product reflects our commitment to excellence and accessibility.
To experience this innovative haircare range, visit Professional Beauty India, Bengaluru 2024 at Princesses Shrine Palace Grounds, from 9:00 AM to 6:00 PM on 26th and 27th February 2024.
