Hailey Bieber is reportedly exploring a potential sale of Rhode, her makeup brand, which could be valued at over $1 billion. Backed by JPMorgan Chase and Moelis, the move signals growing momentum and highlights the power of celebrity in the booming beauty industry.
Hailey Bieber is reportedly considering selling her beauty brand, Rhode. According to a Reuters report, the business could fetch a valuation north of US$1 billion. To facilitate the process, Bieber has also enlisted the services of top-tier investment banks JPMorgan Chase and Moelis. The involvement signals a serious intent to pursue a deal.
Rhode, launched in 2022, quickly carved a niche in the skincare industry. The brand stands for its minimalist aesthetic, effective formulas, as well as Bieber’s strong personal branding. Its rapid success has made it one of the standout names among celebrity-founded beauty brands.
The decision to explore a sale comes amid a wider trend of celebrities launching and later monetising consumer-facing businesses. From Rihanna’s Fenty Beauty to Kim Kardashian’s SKKN, high-profile names are increasingly transforming their influence into high-value brand ventures.
JPMorgan Chase and Moelis are both famous for handling major M&A transactions. Their involvement suggests that discussions are already well underway and gaining momentum. The details about potential buyers or the timeline remain under wraps. However, the hiring of these firms underscores the scale and seriousness of the move.
A sale at a valuation exceeding $1 billion would place Rhode among the top celebrity-owned brand deals in recent history. It also highlights the brand’s market strength and the rising demand for innovative skincare solutions backed by influential founders.
Bieber’s possible exit marks another chapter in the growing intersection of celebrity, entrepreneurship, and the booming beauty sector. As the process unfolds, the market will be watching closely to see who steps up to acquire one of the most buzzed-about beauty brands in recent years.
