Last week India’s First Ever Beauty & Lifestyle Festival, Nykaaland in Mumbai. KEVIN.MURPHY took centre stage at this event. It brought together industry leaders, makeup artists, dermatologists, and trendsetters to explore the latest fashion and beauty trends. Read on to know more about it.

Nykaaland was a true celebration of global and local beauty and fashion brands. The event was much awaited by industry leaders, dermatologists, professional hair and makeup artists as well as influencers. At the heart of its event was the captivating KEVIN.MURPHY booth. It showcased the key botanical ingredients that set their products apart.
The booth created an immersive experience for brands and also visitors. It offered a deeper insight into the brand’s unwavering commitment to quality and natural ingredients. Subsequently, the engagement zone at the KEVIN.MURPHY booth was the talk of the event. They engaged the visitors with complimentary hairstyling services and consultations using our premium KEVIN.MURPHY products.

The brand’s internationally trained educators were present at the booth, offering live consultations and personalised solutions. They also addressed customers’ hair-related concerns and suggested appropriate natural solutions from the brand portfolio. This personalised touch was a highlight of KEVIN.MURPHY’s presence at Nykaaland. Furthermore, the booth interacted with visitors making the brand’s engagement with the diverse and esteemed audience even more special.
The event attracted top global hairstylists, makeup artists, directors, actresses, and over 10,000 enthusiastic customers. The atmosphere was dynamic and filled with positivity. It created an environment for networking and brand showcase.

KEVIN.MURPHY booth organisers extended their heartfelt gratitude to all the visitors. The enthusiasm and support of the festival boosted the passion to create exciting beauty and haircare innovations. The brand is on a journey to redefine beauty and also celebrate individuality and this was just a step in that journey. The brand promoted its booth and success with the following hashtags: #KEVINMURPHY #Nykaaland #BeautyInnovation #Haircare #StreamlineBeautyIndiaLimited #BeautyTrends #NaturalIngredients #CustomerEngagement