Kindlife partners with Tata CLiQ Palette to bring 30+ Korean beauty brands to young Indian consumers. This move expands kindlife’s reach and offers Gen Z a digital-first experience with top global beauty trends.
kindlife, a platform for beauty and wellness among young Indians, has joined hands with Tata CLiQ Palette. This is the beauty arm of Tata CLiQ. The partnership is an important moment in kindlife’s journey from the point of view of expansion and offerings. This partnership helps kindlife grow its reach and lets more people explore trending global beauty. It aims to make global beauty trends more accessible, especially to Gen Z.
As kindlife partners with Tata CLiQ Palette, it brings its range of Korean beauty (K-beauty) brands to the platform. The focus is on offering a discovery-led and digital-first shopping experience. At launch, over 30 popular K-beauty brands will be available. These include COSRX, Coxir, Frudia, Rovectin, Iunik, Skinfood, and more. The brand will soon also add Japanese beauty brands to its offerings.
From the leadership desk
Almona Bhatia, Chief Business Development Officer, Tata CLiQ
“We’re excited to collaborate with kindlife, a brand that shares our commitment to offering cutting-edge, high-quality beauty products. kindlife offers a wide range of Korean beauty brands that are renowned for their use of natural ingredients, emphasis on glowing skin, and focus on preventing skin issues before they arise. It’s a global phenomenon that champions a holistic approach to beauty. At Tata CLiQ Palette, our goal is to offer consumers the best in beauty through a thoughtfully curated selection of brands and products that cater to their needs. We’re confident that our consumers will find immense value in kindlife’s offerings as they continue to seek meaningful, self-expressive beauty choices. We look forward to a successful partnership.”
Radhika Ghai, Founder & CEO of kindlife also added.
“We’re thrilled to partner with Tata CLiQ Palette to bring the best of globally trending beauty to Indian consumers, both online and offline. This partnership allows us to meet our customers where they already are—on trusted platforms—and offer them a curated, immersive beauty experience that reflects how they discover and shop in today’s digital world.”
