Laneige has recently launched its latest offering, Bouncy and Firm Serum, in India. To celebrate the launch, the brand hosted an exclusive event in Santacruz, Mumbai and here are the details of everything that unfolded during the day.
Laneige recently hosted an exclusive event at Blah! in Santacruz, Mumbai to unveil its new product, Bouncy and Firm Serum, in India. As the brand expands its array of skincare offerings in India, the event brought together influencers, beauty editors, and experts under the same roof for an immersive experience.
Everything that happened at the event
At the event, Amorepacific India’s assistant marketing manager Shrishti Deb welcomed the guests. Later, the business’s assistant director and head of marketing, Mini Sood Banerjee, gave a presentation highlighting the brand’s approach towards science-driven skincare.
The event offered an interesting day for all attendees with a lineup of activities. It featured some interactive experiences, such as an installation of a life-sized serum bottle, customised bottle engravings, and skincare-related activities at the ‘Play & Glow Corner.’
From the leadership desk
“With Laneige’s Bouncy & Firm Serum, we are taking another major step in redefining hydration and skin resilience for our consumers in India. This serum, powered by the Peony & Collagen Complex™, embodies our dedication to advanced skincare that not only hydrates but also strengthens the skin from within.” said Amorepacific India’s country head and managing director, Paul Lee.
“Laneige has always been synonymous with hydration, and with the launch of the Bouncy & Firm Serum, we are taking hydration to the next level- firming, plumping, and redefining skin elasticity. Indian consumers today demand skincare that is both luxurious and high-performing, and this serum delivers on both fronts. We are excited to bring this innovation to our audience and continue elevating the beauty landscape with science-backed, results-driven formulations.” further added Mini Sood Banerjee.
