L’Oréal India is bringing back its luxury beauty brand, Lancôme, to India.
L’Oréal, the French beauty giant, has recently publicised that it has brought back its luxury beauty brand, Lancôme, to India. The company is also bringing iconic products including the Advanced Génifique Youth Activating Serum, Teint Idôle Ultra Wear Foundation, and La Vie Est Belle Fragrance, much closer to Indian consumers through its luxury beauty brand, Lancôme.
L’Oréal India has witnessed a leap up in the high-end and luxury categories in personal care and beauty segments a short time ago. Their focus is to provide and cater to India’s growing beauty consumers by bringing back Lancôme to India. With its wide range of products encircling skincare, make-up, and also fragrances, they are optimistic that the brand, Lancôme, will resonate well with the Indian consumers.
The luxury brand’s launch is going to be supported by a 360-degree communication campaign, which includes a digital campaign with Sephora and Vogue, an influencer engagement, beauty key opinion leaders, and point of sale initiatives.
Visible growth has been observed in demand for luxury beauty across a stratum of Indian consumers and markets beyond expectations, and is actually driven by a rise of ambitious consumers with increased disposable income who do not shy away from spending on premium luxury products.
Lancôme products are now exclusively accessible in 17 stores of Sephora, across the top 8 cities and online as well.