2023 marks 25 years of Anastasia Beverly Hills in the beauty and cosmetics industry. Marking this milestone, the brand has announced the appointment of Bollywood star Malaika Arora as the first-ever Brand Ambassador for India.
Anastasia Beverly Hills, also known as ABH, the American cosmetics brand was established in 1997. This year, the brand celebrates its 25-year anniversary. Anastasia Beverly Hills is widely popular for its strong range of brow products. Some of its superhit products are Brow Wiz, Brow Pomade, and Brow Freeze, among others.
On the occasion of its silver jubilee, Anastasia Soare, founder and CEO of Anastasia Beverly Hills, said, “Celebrating 25 years is truly an exciting milestone for all of us. It is a moment to thank our millions of customers who have put their faith in us, followed and participated in our growth and a moment to celebrate and honour our hundreds of colleagues and team members globally, who continue to deliver impeccable service to our customers. We welcome Malaika Arora as the first-ever brand ambassador in India.”
Malaika Arora: The First Brand Ambassador of Anastasia Beverly Hills in India
Malaika Arora said, “I am thrilled to be part of the Hollywood cult and iconic makeup brand’s 25 years celebration. As someone who has always been passionate about beauty, I have long been a fan of the brand’s commitment to quality and innovation and have been using brow products for aeons. I believe that makeup has the power to transform not just our appearance, but also our confidence and sense of self.”
This association between Malaika Arora and Anastasia Beverly Hills is a highly compatible match. Together, the synergy can propel both Malaika and Anastasia Beverly Hills to new pinnacles. By partnering with ABH, Malaiks aligns herself with a prestigious international brand. With the brand’s strengths, the alliance allows her to strengthen her position as a style and beauty icon in the Indian market. Furthermore, this also gives ABH a chance to tap into Malaika’s huge fanbase and influence. Consequently, it can reach a much larger audience in India. This strengthens the brand presence and future prospects.
Anastasia Beverly Hills in India
In India, Anastasia Beverly Hills products are available online on Nykaa, Boddess, Tira, Tata Cliq Luxe, Palette, NNNOW, and Myntra. Moreover, the brand is also available in stores like Sephora and SS Beauty in metros like Delhi NCR and Mumbai. House of Beauty Private Ltd brought ABH to India. It believes that Malaika’s appointment as the brand ambassador for the Indian market will further inspire beauty enthusiasts across cultures and age groups.
