The skincare brand, Minimalist, is the Official Sunscreen Partner for Rajasthan Royals for IPL 2025. As a part of this partnership, the brand will offer sunscreen solutions to the team.
Minimalist will be the Official Sunscreen partner for the Rajasthan Royals for IPL 2025. Ensuring that the team players are safe from the harsh sun and harmful UV rays during training and IPL matches, the brand will offer them high-performance sunscreen solutions. As the season will carry on, fans will also witness several digital activations and BTS skincare routines of the team players.
From the leadership desk
Talking about the partnership, Mohit Yadav, co-founder and CEO, Minimalist expresses that Minimalist and Rajasthan Royals are a great pairing with one another. According to him, both the brand and the team stand for performance and endurance. He says, “Cricket is more than just a sport; it’s a passion, a legacy, and an entertainment spectacle that brings millions together. With ‘Just Play! Halla Bol on Sun’ as our campaign, the focus is on providing uncompromising sun protection on and off the field, ensuring players and fans stay protected while enjoying the game. This partnership allows us to reach millions across the country, reinforcing the importance of skincare and sun protection in everyday life.”
Jake Lush McCrum, CEO, Rajasthan Royals, also expresses his delight to bring Minimalist to the Royals family for this season. He says, “We’re proud to support a Jaipur-based brand which has achieved such success, with a clear focus on quality and innovation. Sunscreen is an essential part of any athlete’s kit bag, especially in a sport like cricket where players are exposed to the sun for extended periods. Through the brand’s science-backed and transparent approach, we look forward to a meaningful partnership that not only supports our players but also educates fans on the importance of effective skincare.”
