As we rejoice on the last day of 2023 and beam with hopes for a beautiful new year, it’s the perfect time to revisit the year and glance at everything that the beauty industry had to offer. 2023 was a year of trends — with hair, makeup, and aesthetics. We saw social media popping up new trends and looks like hot popcorn. Vidhi Arya explores the most googled beauty trends of 2023.
Like every year, Google has released its Year in Searches roundup. This roundup gives us the top “trending” queries which are the searches that saw a high spike in traffic. So, let’s find out what the top 10 things that beauty enthusiasts have searched for in 2023.
Latte Makeup
The reigning champion in most googled beauty trends of 2023 was the Latte makeup look. This beauty trend involves using coffee-like hues of brown, caramel, and nudes on the eyes, cheeks, and lips.
Strawberry Makeup
Next on the list is the strawberry makeup. Hailey Bieber played a significant role in popularising the trend with her viral “strawberry girl” makeup tutorial. As a result, many found themselves in pursuit of dewy skin, rosy cheeks, and pink glossy lips.
Uncanny Valley Girl
This year, “Uncanny Valley” was another of the most googled beauty trends of 2023. It’s Named after the uncanny valley hypothesis by Japanese roboticist Masashiro Mori. Here makeup enthusiasts embraced the challenge of achieving a hyper-realistic robotic appearance.
Concealer Lips
This year, the early 2000s-inspired “concealer lips” made a significant comeback. The trend involves applying concealer directly to the lips, creating a bold ombre effect. This nostalgic technique adds a touch of drama, bringing back a classic aesthetic from the early years.
Mocha Makeup
Mocha makeup was a sultrier version of the latte trend. Using richer, fuller-bodied brown tones, the focus lies on smoky mocha eyeshadows and chocolate-coloured lips. The trend exudes a more intense and attractive aesthetic.
Lip Gloss Nails
Lip gloss nails took centre stage this year, delighting many enthusiasts. This minimalist trend mirrors the high-shine appeal of lip gloss, featuring sheer, glossy nails with a slight pink tint. In essence, lip gloss nails enhance your natural nails, providing a polished and radiant look that’s simply an upgrade to your regular nail style.
Douyin Makeup
In 2023, Douyin makeup, popularised by TikTok, became a mainstream sensation. Named after its origin on the Chinese social media platform, this trend is characterised by a soft, dewy aesthetic, showcasing radiant skin, wispy lashes, shimmery eyeshadow, flushed cheeks, and blurred lips. It’s a beauty phenomenon celebrated for its fresh and glowing appeal.
Dark Lip Liner
Amidst the revival of 90s beauty trends, the dark lip liner trend stood out as a Google sensation. This bold style features a deep, contrasting lip liner against a lighter or natural lip colour, creating a striking contrast that captured the attention and interest of beauty enthusiasts worldwide.
Pink Concealer
Social media saw a surge in pink concealer popularity this year, credited to makeup artist Spencer (@paintedbyspencer). His eight-second video revealed the transformative hack for banishing dark circles using rose-coloured blush.
Cold Girl Look
This year, “cold girl” makeup took the internet by storm. Centred around an icy aesthetic, the trend includes frosty pink lips, rosy cheeks, and subtly glazed eyes for a captivating and chilly allure.
