NARS Cosmetics debuts in India through a strategic partnership with Reliance Retail’s TIRA. The partnership offers NARS’ cult-favourite products and immersive beauty experiences across select stores and online platforms nationwide.
NARS Cosmetics, founded by makeup visionary François Nars, has officially launched in India through a collaboration with Reliance Retail’s TIRA. Starting October 1, 2025, NARS products are now available online and at four TIRA stores. These are – Jio World Drive (Mumbai), Viviana Mall (Thane), Mall of India (Noida), and Ambience Mall (Vasant Kunj).
A bold step in global expansion
This partnership marks the first phase of NARS’ expansion in India. The brand brings its signature bold artistry and cult-favourite products to a growing community of beauty enthusiasts. The alliance with TIRA — known for its strong digital footprint and experiential retail spaces — enables NARS to deliver immersive brand experiences both online and offline.
Exclusive products and premium experiences
Indian consumers can now shop global bestsellers such as the Orgasm Blush, Light Reflecting Foundation, Natural Radiant Longwear Foundation, and Radiant Creamy Concealer. Additionally, NARS will introduce the Light Reflecting Luminizing Powder, available exclusively on TIRA, further enhancing the retailer’s premium beauty offering.
Bringing global beauty to India
A TIRA spokesperson expressed excitement about the collaboration, emphasising the goal of making world-class beauty accessible across India. With this debut, NARS joins a growing roster of international brands investing in India’s vibrant and fast-evolving beauty market.
From the leadership desk
Sanjay Sharma, India Country Head at Shiseido Group:
“Our partnership with TIRA marks an important milestone for NARS in India. TIRA’s omni-channel strength and innovation-first approach align seamlessly with our mission to establish NARS’ artistry with Indian consumers. TIRA’s unique retail experience allows us to capture consumer interest in fresh and engaging ways, while opening new avenues for beauty enthusiasts to discover and immerse themselves in NARS, whether online or in-store. This partnership goes beyond retail; it is about nurturing a deeper, more meaningful connection with India’s vibrant beauty community.”
Biju Kassim, CEO of Global SS Beauty Brands:
“We are delighted to bring the iconic and bold world of NARS to Indian consumers through TIRA’s dynamic new age platform. This collaboration reflects our commitment to making the most coveted global beauty experiences accessible to India’s new-age consumer, who is redefining how they discover, experiment, and express beauty online and offline.”
