PAC Cosmetics is the official makeup partner for content creator and entrepreneur Sarah Sarosh as she makes her red carpet debut at the 2025 Cannes Film Festival. Read along to know more.
As Sarah Sarosh made her debut at Cannes this year, PAC Cosmetics was her official makeup partner. This partnership reflects PAC Cosmetics’ goal of representing India on the global beauty stage by encouraging self-expression and celebrating all kinds of beauty.
Sarah is famous for her glowing, natural glam looks that enhance real skin textures. PAC’s trusted makeup products will bring her signature “lit-from-within” style to life at Cannes. PAC Cosmetics has carefully and specially selected her entire makeup kit for the event. It includes top picks like the Aqua Grip Primer, Studio HD Liquid Foundation, Micro Finish Makeup Fixer, Spotlight Liquid Blush, Duo Chrome Eye Pencils. It also includes a few unreleased products for an exclusive first look at PAC’s newest launches.
Sarah will also be using the popular ‘PAC x Sarah – Dare to Dream Brush Kit’. With this, she will create her red carpet, press, and gala looks, adding her personal touch to each makeup moment.
To celebrate this collaboration, PAC has launched a special Cannes Edit on its website. It features all the products Sarah used, making it easy for fans to recreate her signature glow-from-within look at home.
This partnership follows the success of the PAC x Sarah: Beyond Dreams Collection launched in 2024. The collection focused on everyday glam. It reflected both Sarah’s personal style and PAC’s commitment to high-performance, inclusive beauty for Indian consumers.
From the leadership desk
Vaishnavi Jain, Product Development Head, PAC Cosmetics: “Sarah’s approach to beauty is rooted in glow, fluid textures, and skin positivity. We have translated that into her red carpet looks by choosing products for her that perform well under heat, lights, and long hours of events like these, while still feeling breathable and natural.”
Bonish Jain, Director and Co-founder, PAC Cosmetics, also added. He says, “Being Sarah’s official makeup partner for her debut at Cannes is a full-circle moment for us. We have built PAC Cosmetics on the idea that makeup should empower people to express who they are, unapologetically. This collaboration helps us celebrate how Indian brands and creators are stepping confidently onto the world stage and shaping global conversations around beauty with authenticity and purpose,” he said.
