Paula’s Choice joins Nykaa to bring India its cult skincare favourites. The brand offers smart, effective, and science-led solutions designed to deliver visible results. Read along to know more.
Paula’s Choice made a successful D2C launch in India in 2023. Now, the cult-favourite, science-backed skincare brand makes a debut on Nykaa.com. This marks its first omnichannel presence in the country. The brand is famous for its transparent, effective, and ingredient-led formulations. Over the years, it has built a global reputation for delivering results without the fluff.
The brand’s hero products include the Skin Perfecting 2% BHA Liquid Exfoliant, 10% Azelaic Acid Booster, and Niacinamide 20% Treatment. These have become global icons, praised for their ability to transform skin with consistent use. With this Nykaa partnership, the brand takes a significant step in expanding its India footprint. This will make its bestsellers more accessible to skincare enthusiasts nationwide.
The launch lineup on Nykaa includes cult classics like the Clear Pore Normalizing Cleanser, Skin Balancing Pore-Reducing Toner, and more. The move will bring intelligent, effective skincare directly to Indian consumers.
From the leadership desk
Viksita Singh Menon, General Manager – Southeast Asia, Paula’s Choice Skincare.
“We are pleased to partner with Nykaa to strengthen our presence in India and bring Paula’s Choice to a wider audience. This launch enables us to scale accessibility through a trusted platform and further our mission of empowering individuals to make informed, effective skincare choices.”
A Nykaa spokesperson stated that the company has consistently aimed to set the benchmark in bringing globally respected, results-driven beauty brands to India. They mentioned that the launch of Paula’s Choice marks a strong addition to Nykaa’s specially curated beauty portfolio. Paula’s Choice resonates with today’s conscious and research-oriented consumer who looks for products that deliver results and are backed by science rather than mere hype.
The spokesperson also added that for customers in search of effective, science-backed skincare solutions, the integration of Paula’s Choice on Nykaa provides a reliable destination to explore, learn, and build high-performance skincare routines with ease.
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