As a strategic move to tap the expansive beauty market of India, Pilgrim introduces a new range of makeup products. With its 45+ newly introduced SKUs in the makeup category, the brand takes another step towards becoming a 1000 crore ARR brand by 2025.
The Indian beauty and personal care market is growing rapidly. It is further likely to surpass USD 30 billion by 2027. Tapping into the market, the brand aims to take global beauty ingredients to Indian households. In collaboration with a loyal customer cohort, Pilgrim has launched its makeup range with over 45 SKUs.
Pilgrim introduces a new makeup range with products such as eyeliner, lipsticks, foundation, compact, primers and much more. The range continues to align with the brand’s skincare ethos and customer demands and seeks to deliver both beauty and skincare benefits. The brand has formulated products with ingredients that provide hydration and longevity among other benefits. Spanish Squalane, Hyaluronic Acid, Australian Kakadu Plum Vitamin C, and Jojoba are some of the ingredients in the range.
Pilgrim’s foray into the makeup section comes soon after securing a recent Series B funding of USD 20 million. The funding was led by Vertex Ventures Southeast Asia and India, along with existing investors Fireside Ventures and Narotam Sekhsaria Family Office. The brand boosts over seven lakh customers as well as monthly sales of over 30 crore.
From the Leadership Desk
Anurag Kedia and Gagandeep Makker, Co-Founders, Pilgrim said, “At Pilgrim, it’s not merely about competing; we are at the forefront of a beauty revolution, redefining the very essence of beauty both in India and across the globe. As we carry forward the Pilgrim narrative, each makeup product has been meticulously infused with skin-nourishing world ingredients. Our commitment to sourcing world beauty ingredients and addressing consumer requirements remains unwavering and our inaugural venture into the realm of makeup is a step towards the same direction. Doubling down on our commitment to consumer centricity, the introduction of our makeup line was an opportunity for us to intimately collaborate with our valued community. We hosted engaging jamming sessions, delving into their preferences and desires. The result is a groundbreaking makeup collection infused with the goodness of international ingredients set to disrupt the billion-dollar industry.”
