God’s own country, Kerala welcomed Professional Beauty India at Kochi with an open heart and open arms. South Asia’s largest beauty expo, Professional Beauty India launched its first-ever edition in Kerala on Dec 12, 2023. Day 1 was nothing less than a completely wonderful hit. Uniting some well-renowned brands in the beauty, spa, and also wellness industries from across the globe, PBI brought forward something for enthusiasts, professionals, and experts alike.
Day 1 of the Professional Beauty India at the Rajiv Gandhi Indoor Stadium, Kochi saw a footfall of over 1800 beauty and hair professionals. The arena was beaming with energy as numerous brands that took part across hair, makeup, skincare, and tools.
The attendees also witnessed many exciting product launches and informative demos. Further, Professional Beauty India hosted several artists and stylists who showcased their skills in beauty and hair. It was through these stages, attendees were treated to many insightful live demos and knowledge sessions.
Let’s delve deeper into how Day 1 of Professional Beauty India at Kochi was:
New Product launches:
The show was the perfect opportunity for brands to introduce their coming-of-age products. Some of the many product launches are:
- Blow-Dry Mist By OLAPLEX
- Blow Dry Wash and Blow Dry Rinse By Kevin.Murphy
- Mix and Match Concealer Corrector Palette by Shills Exclusive
- Hydra Boost Water Moisturiser Toner by Shills Exclusive
- Rêvive Makeup Mixing Elixir by Europe Girl
Live Demo Stage at Professional Beauty India:
Professional Beauty India at Kochi also had live stages that showcased several looks and demos. The viewers took home a plethora of knowledge on industry know-how and also the trends that are reigning in the beauty world at the moment.
Here are a few demos that graced the stage:
- Moira covered everything you need to know to doll up a perfect bride with stylist Sandeep Shrestha.
- Zorain worked her magic on stage on behalf of the Naturals Salon and Academy. She discussed some of the most prominent bridal trends that will be a huge hit in the upcoming year.
- Further, stylist Vikas Marwah from CavinKare showcased the usage of Cut, Style & Krone Professional Proboto-x keratin treatment.
- Naseem from Vega Professionals grabbed everyone’s attention as he taught how to elevate the art of cutting and styling.
- On behalf of PAC Cosmetics, Aneez Anzare mesmerised everyone as he imparted knowledge on HD makeup.
- Further, Sylvia Chen and Shailesh came together from Godrej Professionals. They showcased several gorgeous looks using their new Dimension Ombreyage Collection.
Another highlight from Day 1 of Professional Beauty India at Kochi was the presence of actress Rajisha Vijayan. She walked the ramp as the show stopper for Godrej.
Felicitation of Partners:
It is always teamwork that leads to huge success. Dreams turn to reality with the dedication of a team that works tirelessly on the ground and also behind the scenes. Professional Beauty India proudly felicitated the influencers and partners. Their contribution to making the show successful is worth appreciation and thankfulness.
PBI is indeed a great platform for all those who seek to learn about new products, new looks, new insights, and new networks! Kerala remains an upcoming market for the beauty, hair, and salon industry, however, as access remains low, Professional Beauty India now opens gates for bigger and better opportunities in this realm with its maiden show. As the first day remained a huge hit, stay tuned to know what day 2 has to offer.
