New York’s iconic hair Brand, Redken, is here in India to empower the affluent young consumer.
Redken, the professional hair brand in the US has made its highly-anticipated debut in India. It unites science and hairdresser expertise, empowering self-expression and making statements through hair.
At its core, Redken is known for delivering powerful hair transformations with its unique pH-balanced formulas that preserve hair health.
Furthermore, Redken’s extensive range of products covers all bases – hair care, color, and styling — ensuring they’ve always got your back.
Redken brings New York City’s unique energy to the young, global, trendsetting, and diverse consumers. It is here to create a community of individuals who express themselves unapologetically. A community of individuals who are open to the world, and also are not afraid of reinventing themselves.
“In recent years, there has been a substantial growth in the number of young affluent consumers in India. These individualistic, experimental consumers invest in specialized products and services tailored to their unique needs. We believe it’s the perfect time to introduce Redken, a premium brand with a performance-driven portfolio, to India’s evolved consumers.” said DP Sharma, Director – Professional Products Division, L’Oréal India.
More than 1 million hair professionals worldwide love and trust Redken. This “global power network” is the heart and soul of the brand. At Redken, the mission is to equip every professional to learn and earn better and hence live their best life. They ensure this through career support, 24*7 education access and also global networking opportunities.
To drive this global mission of Redken, Florian Hurel, an internationally acclaimed celebrity hairstylist, has been announced as Redken’s Pro Ambassador for India. Florian’s unique approach is deeply rooted in his belief that beauty should be customised for every customer in a way that helps them to reflect their individuality, making him the perfect fit for a young empowering brand like Redken.
“I am excited to come on board as the Pro Ambassador for Redken India, supporting a brand where creativity knows no bounds! From cutting-edge trends to hair perfection, I look forward to elevating professional hair experiences in collaboration with Redken.” said Florian Hurel, Pro Ambassador, Redken India
Florian Hurel Hair Couture, Florian’s first salon, is all set to launch in association with Redken in Walkeshwar, South Mumbai. This will be Redken’s first flagship in India offering the brand’s most iconic and transformative hair treatments and services.
