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Vanity Wagon’s ‘Mix It Up’ Brings New Clean Beauty Offerings

by Priyanka Parshurami
2.3K views

Vanity Wagon, India’s clean beauty marketplace hosted a 3-day show that bought many beauty brands under one roof. The event was organised in collaboration with title partner personal touch and haircare & styling partner Kevin Murphy. A wide range of skincare, beauty, fashion, jewellery, and wellness brands showcased their products at the event. 

Vanity Wagon, India’s clean beauty marketplace, hosted an edition of their highly anticipated beauty event, ‘Mix It Up’. The 3-day event took place at DLF Promenade in collaboration with Title Partner Personal Touch and Haircare & Styling Partner Kevin Murphy. Beauty brands such as Asa Beauty, The Bare Bar, Perfora, Love Earth, and Power Gummies came together during the event.  

Co-founder and CEO of Vanity Wagon, Prateek Ruhail spoke on this occasion saying, “We were thrilled to receive such an overwhelming response for ‘Mix It Up’. We are constantly seeking ways to connect with potential customers and introduce them to our clean beauty offerings. I am grateful to the participating brands for their support and commitment.”

Vanity Wagon 

Vanity Wagon is one of India’s first and largest clean beauty platforms. The community aims to provide the safest and most effective solution-based beauty and personal products to Indian Consumers. 

They believe in sustainable beauty and stand firm in the mission to educate the audience. VW curates cruelty-free products certified by PETA and accredited by ECOCERT.

Mix It Up

The three-day event offered a plethora of activities for the guests. Apart from the product showcase, the attendees had a chance to win exciting campers and coupons through various activities. Some of the highlights of the event included Calligraphy and Engraving with Tanvi Saraiya and Tarot reading with Shalini Suri. Sabrina Suhail organized a Clean Beauty Workshop for the guests. Makeup Masterclass with Sakshi Malik, and Haircare & Styling by Kevin Murphy had everyones attention at the event. 

The event also featured speakers such as Ananya Bhandare, Dr Jushya Bhatia Sarin, Parineeta Sethi, Pooja Roy Yadav, and Harpreeth Suri. The power of Mindful Snacking and Sustainable Jewellery were insightful topics of discussion.

On the occasion, Vanity Wagon co-founder and CEO, Naina Ruhail said, “Our event showcased a wide array of beauty, fashion, and wellness brands, allowing attendees to explore the latest trends and offerings in one place. We are excited about continuing to host similar events in the future.”

Clean Beauty 

The success of the ‘Mix It Up’ event was a testament to Vanity Wagon’s dedication to promoting clean beauty. It speaks volumes about the consciousness of the Indian consumer. Vanity Wagon has said that they shall continue to redefine the beauty landscape in India.

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