As we continue to garner admiration and prestigious accolades in the skincare and beauty sector, brands like SeaSoul Cosmetics stand out by prioritizing the promotion of chemical-free beauty practices. In the ongoing Professional Beauty India Make In India series, we offer you an insightful look into the realm of SeaSoul, showcasing them as a stellar example of a homegrown brand dedicated to reviving our cultural heritage through unique organic beauty and skincare formulations.
Manisha Chopra, Co-Founder, Seasoul, Kerasoul cosmetics & Aelius Parallel Pvt Ltd, a driving force behind the brand shares her insights, ideologies, and brand ethics in an exclusive interview. Her perspective sheds light on the brand’s commitment to creating a harmonious blend of traditional values and modern beauty practices.
Brand Story and Inspiration
“I transitioned from being an engineer to becoming an entrepreneur, but more significantly, I embraced the role of a mompreneur. Having worked as a makeup expert and educator in Australia for a decade, my journey took a profound turn when my child developed eczema at birth. Armed with a background in understanding skin, it became imperative for me to avoid steroid-based creams for my child. Delving into naturopathy, dermatology, and cosmetology, I strived to create something safe. This led to the inception of SeaSoul’s first product – the unique massage and scrub candles. To date, we remain one of the only brands globally producing scrub candles, marking the beginning of our remarkable journey.
As an Indian living abroad, my aspiration was always to contribute something valuable to my homeland. This vision materialized with the launch of SeaSoul and KeraSoul, offering over 200 distinct products catering to various skin types.”
Most Innovative Product of Seasoul
“SeaSoul takes pride in pioneering a ‘detox gel,’ a revolutionary formulation that not only eliminates hair buildup but also addresses issues like hair fall, dandruff, oily scalp, and dry ends. Our Onion and Amla Shampoo, harnessing the goodness of real onion and amla, showcases another leap in technology, providing highly effective hair care.”
Overcoming Challenges
“Operating in the diverse Indian market posed challenges in marketing and distribution. Over 11 years of navigating these hurdles, we have witnessed a positive shift towards skincare awareness. Building a robust distribution network and maintaining our manufacturing facility has been crucial to our success.”
Marketing Strategy of Seasoul
“Emphasizing a knowledge-based market, we educate our clients on product functionality. As a beauty coach, I train over 50,000 women monthly, fostering direct communication. Leveraging social media and maintaining a strong R&D team ensures our products meet global standards.”
Being Successful Despite Competition
“In the vast Indian market, competition is a given, but our commitment to ethical practices and innovation sets us apart. We’ve never copied others’ products, believing that our true competition lies within ourselves.”
Future Plans and Prospects for SeaSoul
“As we head into 2024, our manufacturing facility is expanding, and we are venturing into new production areas, including makeup, not only for ourselves but for other brands as well.”
SeaSoul’s journey is a testament to innovation, ethical practices, and a commitment to providing quality skincare solutions in the ever-evolving beauty industry.
| Rapid Fire Your initial budget to start the business: No number, self funded business. What was your year-on-year growth in 2023-24 (in percentage): 30 percent Your best selling product: SeaSoul SPF, SeaSoul Lipsticks and KeraSoul Cryo Detox Gel An upcoming product/innovation: To be revealed soon. Where do you see your brand 5 years from now? : Expanding more, on a global platform. Going to different countries. What’s your salon target for 2024? : Including the current 30,000 salons, we further aim to reach at least 20,000 more this year. |
