TRESemmé has played a significant role in the realm of hair care and hairstyling. Owing to their aspirational approach in the industry, TRESemmé unveiled a hairstyle collective at the Lakmé Fashion Week. The portfolio showed this season’s hottest hairstyle trends on the runway. This was a part of a unique trend forecasting report showcasing the latest hairstyle trends. It was curated by industry experts for Indian consumers. Here’s the details blow by blow, straight from the runway.
TRESemmé, the leading brand in hair care innovation, unveiled the TRESemmé Style Collective at the Lakmé Fashion Week 2023. FDCI partnered with the brand for this event. It was presented in partnership with FDCI. It was the first of its kind, trend forecasting report showcasing the latest hairstyling trends.
The collective involved a group of trendsetters and industry experts, in hair, makeup and fashion. The luminaries included ace fashion designers & creative directors, Falguni Shane Peacock, celebrity fashion stylist & creative director Anaita Shroff Adajania, celebrity hair stylist & colourist Loic Chapoix, celebrity hair stylists Amit Thakur and Priyanka Borkar as well as a celebrity makeup artist & hair stylist Sandhya Shekar.
TRESEMMÉ HAIRSTYLING COLLECTIVE – THE ORIGIN STORY
Earlier last month, TRESemmé convened a panel discussion on various aspects of hairstyling. Experts engaged in creative brainstorming sessions as they analysed international and Indian catwalks, red carpet and celebrity looks, as well as TikTok and other online and pop-culture style markers. Then they recreated these styles for consumers along with styling tips.
TRESemmé Style Collective has something for everyone. Scroll to see what hairstyling pattern suits you the best:
Bubble Braids
This is the hottest “IT” girl hairstyle of the season. An easy-to-create, low-maintenance hairstyle, Bubble Braids are a simple yet fun way of expressing your style. Works on all hair lengths and types, especially on third-day hair! Single or double braid, the bubble braids are here to stay.
Curtain Bangs
If swish and sexy is your vibe, Curtain Bangs should be on your radar. This face-framing hairstyle gives a flowy, feminine, effortless look. This versatile cut suits every face and every hair type, just keep in mind to choose the right length of the fringe. It’s a hairstyling dream.
The Slick Bun
The perennial hairstyle that keeps coming back, the slick bun is here to rule the roost. Making you look snatched; the slick bun can go from boardroom to bar to baraat to bed. Suited for Indian and Western silhouettes, you can never go wrong with the hairstyling of a bun.
The 90’s Blowout
The old-school pin-up bombshell hair is back in action. Fluffy, feminine, ultra bouncy with volume and drama, the blowout is all set to make its way back this festive season. The quintessential red carpet look is for anyone looking to make heads turn.
The Layered Lob
If fun & flirty is your style, then the layered lob is for you. Well suited for Indian hair, the layered lob stops just before the collar bone, framing your face. Paired with Indian as well as Western silhouettes, layered on brings freshness and modern youthfulness. The key to achieving this look is keeping it full of movement.
Chic Bows & Scarves
If hair accessoring is your thing, then scout for all your hair bands, bows, scarves and ribbons. Because this trend is here to stay. If childlike, feminine, and playful, is your vibe then hair accessories are your hottest buy this season. Weave them in updos, braids or buns, and nail the trend.
Q&A was filled by the runway show. There was a lively exchange of ideas, thoughts and hairstyle trends. Panellists, influencers and media all participated in the discussion.
LEADER SPEAK
Ishtpreet Singh, Beauty & Wellbeing India Hair Care Head, said, “We at TRESemmé are thrilled to introduce The TRESemmé Style Collective. The first edition of this bi-annual report was co-created by TRESemme and industry experts. It is not just a reflection of our commitment to innovation but also a celebration of the boundless possibilities that haircare and hairstyling offer.”
END NOTE
For 70 years, TRESemmé has played a significant role in the realm of hair care and hairstyling. It has been a global favourite of fashion-forward icons. With the launch of the first TRESemmé Style Collective event, the brand’s authority and leadership in the hair styling segment in India will be firmly established. It continues to do so with such groundbreaking and inspiring work in the hairstyling industry.
Image courtesy: Tandem Communications
