Innisfree has announced actress Wamiqa Gabbi as its first brand ambassador in India. The Korean skincare brand is famous for its natural ingredients from Jeju Island.
Korean brand, Innisfree has announced its first brand ambassador for India, Wamiqa Gabbi. This partnership signifies a new chapter in INNISFREE’s journey, further enhancing its presence and connecting with a broader audience. It additionally aims to inspire a new generation of beauty enthusiasts to embrace nature-powered skincare.
Indian cinema star, Wamiqa Gabbi, embodies natural beauty and effortless elegance, making her an ideal representative for INNISFREE. Gabbi boasts a career spanning multiple languages and film industries. Her dedication to her craft and authentic approach to beauty resonates with INNISFREE’s commitment to natural and sustainable skincare. Her advocacy for eco-friendliness as well as veganism also aligns with PETA-certified INNISFREE. These robust reasons strengthen and support her role as the brand’s ambassador.
Known globally for its hydrating and nourishing skincare products, INNISFREE has built a loyal following. This collaboration with Wamiqa Gabbi is set to further amplify the brand’s presence in India. Also, it will foster a deeper connection with consumers and promote the benefits of nature-powered skincare.
“I’ve always been fascinated by Korean skincare, and INNISFREE has been a beloved favourite of mine for years. Being a vegan myself, joining hands with INNISFREE feels like a natural extension of my personal ethos. INNISFREE’s dedication to sustainability and natural ingredients resonates with me, and I am excited to be part of a brand that promotes such values. Each product I’ve used has surpassed my expectations, and I’m beyond excited to share my love for the products and values with everyone,” said Wamiqa Gabbi, brand ambassador, INNISFREE India.
“We’re thrilled to have Wamiqa onboard with us. She is a perfect blend of natural charm, talent, and authenticity. Her commitment to inspiring others to embrace their unique individuality and self-expression, and radiate confidence from within makes her the ideal partner for us. Her role will not only strengthen our brand presence but also resonate deeply with our customers across India who value authenticity and quality,” said Mini Sood Banerjee, assistant director and head of marketing and training, Amorepacific India.
