As the beauty industry continues to innovate, it continues to offer us new launches that ensure we look and feel our best. Offering a range of state-of-the-art tech and innovative products, there’s something for everyone here. Here are a few new launches from brands ranging from From Dr. Jart+ to Shimmers that you must know about.
Brazil Protein Supreme Repair Shampoo by Shimmers

Brazil Protein Supreme Repair Shampoo is formulated to hydrate and strengthen hair, especially for those with frequent chemical treatments. It contains Vitamin B, Vitamin E, Omega 7, and Selenium, which create a shield against environmental stressors and free radicals. Elastin and collagen in the formula work together to reduce breakage and split ends, improving hair strength and manageability. The shampoo supports hair durability, controls frizz, and maintains a sleek, healthy appearance with regular use.
Body Lotions By DR.Rashel
DR.Rashel Body Lotions provide hydration and nourishment for the skin during winter. There are six variants to check out: Cocoa Butter, White Skin, Hyaluronic Acid, Aloe Vera, Smooth Glow, and Vitamin C. Each lotion addresses specific skin needs, ensuring a tailored experience. Made with natural extracts, the formulas support skin hydration, protection, and care. DR.Rashel Body Lotions help combat winter dryness and maintain skin’s natural health throughout the season.

Cryo Rubber Mask By Dr.Jart+

Dr.Jart+ presents the Cryo Rubber Mask with Soothing Allantoin, a two-step mask inspired by cryotherapy treatments. This mask combines a soothing ampoule and a cooling rubber mask to deliver hydration and calm stressed skin. The Allantoin Complex Ampoule includes allantoin, a prebiotic complex, and glycerin to support skin hydration and comfort. Designed for use in a skincare routine, the mask helps lock in moisture and reduce the appearance of skin stress.
Julien Michelet, EMEA Education Manager, recommends using the mask at night as a replacement for serum, following toner and before applying cream, to maximise its benefits.
Anti-Thinning Advanced Hair Serum By anthi:
anthi: introduces India’s first anti-thinning hair care brand, designed to address hair thinning and greying. Drawing from botanical wisdom, the brand’s Hair Serum is formulated to reduce hair thinning, promote hair density, and stimulate melanin production to help reduce greying.

The serum includes 18 plant extracts, essential oils, and clinically studied ingredients. Key components like rosemary, bhringraj, amla, biotin, 4% anagain, 3% redensyl, 2% melanogrey, and 1% darkenyl target hair thinning, promote growth, and support natural melanin production. Additional extracts such as green tea, tangerine, aloe vera, henna, and sage contribute to scalp nourishment and hair health, alongside hair-friendly vitamins like pro-vitamin B5 and niacin.
Designed for overnight use, this serum is suitable for all hair types and supports regular care to thicken hair, improve density, and reduce hair loss and greying.