Streax Professional made a powerful impact at Professional Beauty India 2025. The brand unveiled trend-led hair and skincare innovations while introducing its Evoque Bridal Edit collection to inspire modern salon creativity.
Streax Professional created a major buzz at Professional Beauty India 2025. The event took place on 6th–7th October at the Bombay Exhibition Centre, Mumbai. The two-day event brought together top beauty brands, salon professionals, and innovators shaping the future of the industry. The experts came together to highlight the latest innovations, techniques, and products shaping the beauty and salon landscape.
Introducing the Evoque Collection – Bridal Edit
At PBI Mumbai, Streax Professional reaffirmed its leadership in professional haircare. The brand unveiled trend-driven collections, advanced formulations, and holistic beauty solutions tailored for Indian salons. A highlight of Streax Professional’s showcase was the launch of The Evoque Collection – Bridal Edit. The collection is a blend of global hairstyling trends and Indian bridal aesthetics. Crafted to inspire salon stylists, the collection celebrated the modern bride who’s versatile, expressive, and rooted in tradition.
Expanding from hair to holistic beauty
Brand’s experiential booth (Stall C-200) was a hub of creativity and innovation. It drew a large number of keen professionals. The brand also spotlighted advanced formulations such as Argan Secrets, Huemagic No Ammonia Gentle Colour, and Bot Brazil. In a bold step forward, Streax Professional unveiled its new skincare range, featuring the Anti-Ageing, Skin Brightening, and De-Tan Facial Kits. This marks its evolution from a haircare leader to a complete beauty solutions brand.
From the leadership desk
Dheeraj Arora, MD & CEO, Hygienic Research Institute Pvt. Ltd:
“At HRIPL, our intent with Streax Professional is clear: bring the best of global hair and beauty to India—and translate it into techniques, tools, and services built for Indian hair, rituals, and style. We invest in training salonists and hairstylists, so trends move seamlessly from stage to salon, and ultimately to the end, the bride, who deserves looks that feel modern and personal. By expanding our portfolio across haircare and skincare and doubling down on education, we’re helping hairstylists ensure their consumers look like the best version of themselves, while unlocking growth opportunities for salon partners across India.”
Rochelle Chhabra, Head, Streax Professional:
“Professional Beauty India has always been an incredible platform for us to connect directly with the salon community. This year, our focus was on inspiring as much as innovating. With the Evoque Bridal Edit, we wanted to bring the best of global trends while celebrating Indian beauty traditions, giving stylists fresh, versatile looks that truly resonate with today’s brides. And with the introduction of our skincare range, we’re moving closer to our vision of being a complete beauty solutions partner, supporting salons across every aspect of their client experience.”
