KT Kids partners with Hasbro’s Peppa Pig to launch a limited-edition children’s personal care range, supported by a Kareena Kapoor Khan-led campaign and nationwide distribution starting February 2026.
KT Kids has announced a strategic partnership with Peppa Pig, the global children’s character owned by Hasbro. The collaboration marks one of the largest character-led launches in India’s kids’ haircare and skincare segment.
The partnership introduces the KT Kids x Peppa Pig Limited Edition Collection. The range includes shampoos, conditioners, body washes, lotions, and daily hygiene products designed for children aged two years and above.
The products feature dermatologist-approved formulations and Peppa Pig-themed packaging aimed at encouraging daily personal care habits among children.
National Campaign Led by Kareena Kapoor Khan
Actor Kareena Kapoor Khan, the brand ambassador of KT Kids, continues to lead the national campaign for the new collection. Her association strengthens the brand’s connection with modern Indian families.
Industry observers note that the partnership reflects the premiumisation of India’s kids’ personal care category. Parents are increasingly choosing pediatric-recommended products supported by trusted brands and familiar characters.
Product Features and Distribution
The company said the new range is tear-free, mild on sensitive skin, and suitable for everyday use. The products will be available across pharmacies, modern retail stores, and e-commerce platforms, along with the brand’s direct-to-consumer website.
KT Kids has been expanding its national footprint through offline distribution and digital channels. The Peppa Pig partnership is expected to increase brand visibility and category adoption.
The collection will roll out nationwide from 15 February 2026.
From the Leadership Desk
Dhruv Sayani, Founder, KT Kids: “At KT Kids, this is a historic moment as Peppa Pig isn’t just a character; it is one of the most powerful children’s franchises in the world and a true cultural force for young families.
India today ranks among the largest markets for Peppa Pig globally, over 25% of the English YouTube channel’s 36 million subscribers come from India alone, translating to more than 9 million Indian subscribers, while the Hindi channel has built an additional 12.9 million subscribers, building a total 21 Million strong community in India , that level of engagement is unprecedented.”
