Prada Beauty appoints Bella Hadid as its first Global Beauty Ambassador and introduces Prada Touch, a cream-to-powder blush designed as a multi-use colour product.
Prada Beauty has appointed Bella Hadid as its first Global Beauty Ambassador. The model and entrepreneur will lead campaigns for the brand’s upcoming makeup launches. Her first appearance for the brand will be in the campaign for Prada Touch. The product marks a new step in Prada Beauty’s makeup portfolio.
The partnership signals the brand’s focus on expanding its presence in the global makeup market through new product launches and campaign collaborations.
About Bella Hadid
Bella Hadid is an international fashion model and business founder. She has worked with global luxury fashion houses across runway and campaign platforms.
Alongside modelling, she is also the founder of Orebella, a fragrance label launched in recent years. Her work across fashion and beauty has positioned her as a cross-industry figure with influence across digital platforms and younger consumers.
Her appointment as ambassador connects Prada Beauty with a widely recognised face in fashion and beauty culture.
Launch of Prada Touch blush
Prada Beauty will launch its first-ever blush Prada Touch alongside the campaign. Prada Touch is designed as a cream-to-powder formula. It applies as a balm and sets into a matte powder finish after blending on the skin.
The product can be used on cheeks, lips and eyes. Prada positions it as a multi-use colour product within its makeup line.
The blush comes in a stackable compact design. Each compact connects with another to allow users to build their own set of shades. The packaging references the triangular shape associated with Prada’s design identity.
Prada Touch will launch in eight shades. The range includes Cherry, Peach, Tulip, Mauve, Dahlia, Waterlily, Bow and Caffe; shades that work across different skin tones.
The launch campaign featuring Bella Hadid will introduce the product and mark the beginning of her role as Prada Beauty’s first global ambassador.
