Beauty&You India Is An Award Program Launched By Estée Lauder Companies New Incubation Ventures In Partnership With Nykaa With An Aims To Discover, Spotlight, And Propel The Next Generation Of Indian Beauty Brands.
The Estée Lauder Companies (ELC) and NYKAA, one of India’s leading omnichannel beauty and lifestyle retailers, announced the winners of their inaugural edition of BEAUTY&YOU India Awards amidst glitz and glamor on 9th November 2022 at St Regis Mumbai.
BEAUTY&YOU created by ELC’s New Incubation Ventures and launched in partnership with NYKAA, is an award program launched in July 2022, with an aim to discover, spotlight, and propel the next generation of Indian beauty brands.
With over 300 entries across 50 Indian cities, the application pool included a multitude of beauty brands across categories – skin care, hair care, fragrance, and color cosmetics. Brand, product, marketing, and investment experts from ELC and NYKAA reviewed the entire application pool and shortlisted the ten most promising of brands and ideas for the finale.
The ten finalists presented a variety of concepts ranging from breakthrough product innovation and re-imagining a centuries-old fragrance tradition to emerging consumer categories such as teen beauty, men’s skin care and digital beauty in the metaverse to an eminent jury of leading industry experts including Katrina Kaif, Actor and Co-Founder, Kay Beauty; Sabyasachi Mukherjee, Founder & CEO, Sabyasachi; Nicola Kilner, Co-Founder & CEO, DECIEM; Deepica Mutyala, Founder & CEO, Live Tinted; Anaita Shroff Adajania, CEO, Style Cell; as well as leaders from The Estée Lauder Companies, NYKAA, Intercos and Sequoia Capital.
“The debut edition of our program has witnessed stellar response from new and emerging brands. From tapping science and nature to impeccable consumer insight, the entries and finalists showed us the immense potential of beauty brands in India who are gearing up to win consumer’s hearts. This is only the beginning of this journey with the new generation of beauty entrepreneurs in India and we are looking forward to building the future of beauty together”, Says Anchit Nayar, Chief Executive Officer, E-commerce Beauty, NYKKA.
The awards were distributed into three categories i.e IMAGINE, GROW & Community. And the winners for them are as follows:
Imagine Category: Sonya Khubchandani De Castelbajac, Bahut Beauty
Grow Category: Divya Malpani, Skinvest
Community Category: Rahul Shah, Yaan Man
“We are so proud of all the finalists who each represented a unique vision for beauty in India and beauty for modern consumers everywhere,” said Shana Randhava, Senior Vice President, New Incubation Ventures, The Estée Lauder Companies notes. Shana further adds, “The three winners – Skinvest, Bahut Beauty and YAAN MAN – crafted concepts and businesses that inspired and excited us as to what the future of our industry holds. We look forward to working with them to support their groundbreaking ideas.”
The winners will benefit from access to ELC and NYKAA relationships and expertise across the beauty ecosystem to nurture emerging ideas that amplify Indian voices and address unmet consumer needs. EAUTY&YOU India will also provide award winners with financial support, continued mentorship, increased awareness, and distribution support.