In the ever-evolving world of beauty and cosmetics, Ellure lipstick is leading the way in creating customised lipsticks. What started as a school project is now a revolutionary beauty brand, shipping all over the European Union. Gauri D. takes us on Ellure’s journey to revolution closing beauty.
In 2018, at KTH, Royal Institute of Technology in Stockholm, Ellure was born out of the visionary minds of Selah and Marc. What started as a simple school project has now evolved into a brand that revolutionizes the way we perceive beauty products.
ELLURING STORY
Ellure is not just about lipsticks; it’s about empowering individuals of all shapes and looks. It celebrates uniqueness and individuality with its customised lipstick. The brand is also environmentally conscious as they create the lipsticks on demand. It prevents wastage of packaging materials as well as ingredients. The brand’s journey involves countless hours in the lab. The founders Selah and Marc have meticulously prototyped, coded, and tested ideas to reach this point of success. Their true inspiration comes from their customers. The brand believes in engaging with the customers to understand their necessities and demands. It would be fair to say that Ellure’s customers have shaped the brand into a successful venture today.
MAKING MAGIC
Ellure’s liquid lipstick is more than a cosmetic; it’s a statement. Crafted for a soft, blotted look, it achieves a your-lips-but-better effect that radiates natural beauty. The lipstick is designed to be ultra-light, highly pigmented, and long-lasting with minimal smudging. Ellure’s formula prioritizes comfort over everything else. The lipstick is moisturizing, ensuring you can wear it with confidence throughout the day.
PERSONALISATION AT BEST
The uniqueness of Ellure lies not just in its formula but in the process. The small lipstick printer is crafted in Stockholm. It operates on a print-on-demand model. This process eliminates overproduction and reduces waste. The ability to customise is what sets the brand apart in the beauty industry. With over 10,000 shades of matte liquid lipstick available, customers create a personal statement and not merely a lipstick.
COLOUR ALGORITHM
Ellure’s colour algorithm is a true game-changer. It translates the digital colour into a physical formula. This physical formulation is the beautiful lip colours. a lip colour. The lipstick printer transforms this formula into a customised liquid lipstick. This process brings any colour imaginable to life. It is a true personalising experience of beauty without an ounce of doubt.
These customised lipsticks celebrate individuality and freedom of expression. It is a testament to good things to come when innovation, technology and personalisation come together.
