Swiss Beauty has partnered with Warner Bros. Discovery Global Consumer Products to launch a FRIENDS-themed makeup collection, reflecting rising demand for pop culture-led beauty products designed to drive engagement, collectability and younger consumer interest. Read along to know more about the Swiss Beauty FRIENDS makeup range,
Swiss Beauty has introduced a limited-edition makeup range inspired by the TV show FRIENDS. The collection is part of its CRAZE portfolio and is in collaboration with Warner Bros.
The launch builds on the growing use of entertainment partnerships in beauty. Brands are using known characters and themes to create products that connect with younger audiences.
Product Lineup of the Swiss Beauty FRIENDS Range
The range spans both skincare and colour cosmetics and the key products include:
- Glownagi Tinted Moisturiser priced at Rs 349
- Monica Clean Makeup Remover Wipes priced at Rs 179
- ‘How You Doin’ Lip & Cheek Mud priced at Rs 349
- ‘Oh. My. Moisture. Lip Balm’ priced at Rs 349
- Press-on nails priced at Rs 499
Packaging and product names draw from the show’s characters and references.
Distribution and Strategy
The collection will be available across online and offline channels in India. This move aligns with a wider market trend. Beauty brands are partnering with global entertainment properties to create themed and collectable products.
These collaborations help drive visibility, build recall and tap into nostalgia-led consumption.
From the Leadership Desk
Vidushi Goyal, Chief Marketing Officer, Swiss Beauty:
“The FRIENDS inspired CRAZE range is a celebration of nostalgia and individuality, bringing together the timeless appeal of FRIENDS with Swiss Beauty’s trend-led approach to innovation. Through this collaboration with WBDGCP, we aim to create a beauty experience that feels fun, collectable, and emotionally engaging, while seamlessly fitting into modern beauty routines. The collection reflects our focus on offering products that allow consumers to express themselves through culturally relevant and thoughtfully designed beauty.”
Mohit Goyal, Co-Founder & Director of Swiss Beauty:
“At Swiss Beauty, we are constantly looking to innovate in ways that resonate emotionally with today’s consumers. The FRIENDS-inspired CRAZE collection embodies our vision of blending global pop culture with high-quality, accessible beauty. This collaboration allows us to connect with a new generation of beauty enthusiasts while staying true to our promise of offering trend-forward products that spark joy and self-expression.”
