Nykaa has partnered with the beauty giant L’Oréal Group to bring the LA-based beauty brand, Urban Decay to India. The cosmetic brand celebrates individuality and self-expression. Read more to know all about this new beauty launch in the Indian beauty industry.
Gen Z is undoubtedly a fresh market for the cosmetics and beauty industries. Many brands are now moving to capture the attention of the new generation. LA-based Urban Decay has always been one step forward in that respect. Since its inception in 1996, the brand has been a champion of individuality and self-expression. The Indian market is growing exponentially. Owing to this, the beauty giant L’Oréal and Nykaa joined forces. With a collective effort, they are introducing Urban Decay to the Indian audience.
APPEALING THE AUDIENCE
The target audience for the brand’s sale will be the youthful generation, mainly Gen Zs. Because the brand ethos and aesthetics appeal younger audience. The LA-based brand’s products are named to create an appeal for the young minds of society as they learn to express their unique self. All their products suggest a playful time with long-lasting results.
BUILT ON PRINCIPLE
Urban Decay is committed to creating cruelty-free products. Their motto is ‘cool not cruel’. The brand also boasts anti-dupe formulations and versatility. They create long-lasting products that resonate with vibrant and expressive youthfulness. With changing times, cosmetics have changed to suit the needs of the digitally savvy generation.
Anchit Nayar, Executive Director and CEO, of Nykaa Beauty spoke on this momentous occasion. The move marks a new milestone for the Nykaa-L’Oréal Partnership. He said, “Urban Decay has been a cult favourite among beauty enthusiasts for its innovative and high-quality products. Urban Decay’s bold, creative, and high-performance cosmetics align perfectly with our vision.”
THE BIG DEBUT
Urban Decay entered the Indian markets at Nykaaland. The brand products will now be available on Nykaa’s online portal. The brand promotes an unapologetic celebration of individuality and it shall continue to do so in India.
Courtesy Link (Rehash): https://mediabrief.com/nykaa-and-loreal-partner-to-bring-urban-decay-beauty-brand-to-india/
