Gamma+ is set to launch its cutting-edge hair tools in India at Professional Beauty, Mumbai. As the brand prepares to introduce its innovative range to the diverse Indian market, Vidhi Arya from Professional Beauty India discusses this exciting new chapter with Carmelo Francese, Director of Vitality Hair India (Gamma+ Distributor).
Gamma+ is entering the Indian market — what excites you the most about this venture?
As a new player in the Indian market, we are optimistic about the opportunity. Launching Gamma+ in India is a plan that we have been focussed on for over 2 years. We honestly believe that Gamma+ has the range and offerings that local Indian barbers as well as hairdressers will welcome with open arms.
What challenges do you foresee in establishing a foothold in the Indian market, and how does Gamma+ plan to overcome them?
We are obviously aware of how competitive the market is with some well-established brands that are in the industry already. As an outside player coming in we want to not try to grow too quickly and too fast. So, we will only launch a small portion of the Gamma+ range into the Indian market to begin with. We will launch at PBI, Mumbai and over time expand throughout India through our partnership arrangement with a well-established Indian Company already trading in this space.
Gamma+ is famous for its cutting-edge technology in hair tools — what can Indian barbers expect in terms of innovation, product design, and output?
There are many products in the Gamma+ portfolio different from what is present in the current Indian Hairdressing space. Some of these will be available at launch, and others we’ll introduce over time. We cannot forget that Gamma+ has become one of the fastest-growing Hair Tools companies in the world, sold in over 40 countries. We are proud to be able to bring it to the Indian stylists to use.
According to you what makes Gamma+ stand out as a brand? What’s the USP that attracts the users to the brand products and makes them stick around as loyal customers?
Our Italian Heritage and Global reach allow us to bring the best of what the world’s barbers need to the local Indian Market. The brand is not just about one selling features but about the whole ethos. Our tools, our ambassadors who want to use our product and are happy to promote them, the social media, marketing and after-service
Which product(s) from Gamma+ range do you believe will be a game-changer for Indian barbers?
We have many tools which are unique and differentiated in our offerings. However, there is one that has continued to be the one that barbers globally come back to and prefer over any other brand. Gamma + Boosted Clipper is the one tool that every Barber has to have in their arsenal. Attendees at PBI Mumbai will be able to see Boosted in action at our stand 214 on Sept 30th & Oct 1st.
What’s next for Gamma+ in India that we must look forward to? Do you have any plans to establish training programs or academies to help barbers and hairstylists master your tools?
We have established successful businesses in other markets around the world. We will develop a team of both local and international educators and ambassadors to help educate and promote the Gamma+ brand throughout India. Also, our current Lead Educator Jordan Tabakman already has a strong presence in the Indian market through his association with the former Indian Cricket Captain Virat Kohli and the launch of his own barber shops, The Barber Club.
What made Gamma+ decide to partner with the Modern Barber competition as a Tools Partner? How do you see this partnership as a stepping stone for the brand in India?
Of course, our launch at PBI is an important milestone in launching Gamma+ into the market. Adding the association with the Modern Barber Competition allows us to not only associate ourselves with many of the upcoming local barbers but also continue to build on our brand exposure and tell the market Gamma+ has arrived!
Gamma+ is all set to launch its state-of-the-art tools at PBI, Mumbai. Also, for this edition, Professional Beauty India brings the most-coveted Modern Barber Competition and Gamma+ is the Hair Tools Partner for the same. Join us to learn more about the brand as well as its offerings. Professional Beauty will be present at the Bombay Exhibition Centre, Mumbai on September 30 and October 1, 2024, Register here for the show.
