The latest and much-needed rebirth of a versatile & innovative tool to keep our greys at bay.
Even though colourless hair strands can appear at any age, white or grey hair is associated with ageing. As we age, we may notice hair thinning or turning grey/ white from its original colour. This is due to our body’s hair follicles.
Hair follicles are the small sacs that line skin cells in our body. The cells responsible for the colour of our hair are the melanin-producing cells which are found in these hair follicles. These hair follicles can lose pigment over time, resulting in white/grey hair.
Searches reveal that consumers are looking for ways to cover up grey hair, indicating piqued interest. This is where versatile innovation comes into play. Hair mascara, a temporary hair colour that can be used not only to cover grey hair but also add highlights, and tame flyaways and frizz. It is a quick and simple technique to hide roots or conceal grey hair without dye.
How to use: Add lowlights to hair that is already completely grey or brush the hair mascara wand over emerging grey streaks to give them exquisite texture and conceal the greys.
It is packaged similarly to eyelash mascara, so the two may be difficult to distinguish at first glance. Application is also similar because both products use a thin wand with a round, bristly end to distribute the product. Despite their apparent similarities, these two very different products are not recommended to use interchangeably.
Although hair mascaras have only provided temporary results, they can certainly cover up greys by coating the strands with temporary colour. This lasts until the hair is washed. Isn’t that still incredible? An easy-to-apply, long-lasting, and reasonably priced mascara to conceal your greys anywhere and at any time.
