Schwarzkopf has onboarded global pop sensation Troye Sivan as its new Global Brand Ambassador. Here’s everything you need to know about this partnership.
For Schwarzkopf, 2024 marks the official “Year of the Blonde.” There’s a special spotlight on Schwarzkopf Professional’s BLONDME, a range dedicated exclusively to blondes. In a stunning, cinematic campaign, Troye Sivan brings the brand’s values to life. He draws inspiration from his own hair journey, which has prominently featured his iconic “blonde eras.” His ever-evolving image, with blonde transformations at its core, continues to captivate. And, his latest look signals yet another thrilling chapter in his style evolution.
Troye Sivan’s Sun-Kissed Blonde Look
His new sun-kissed blonde was created by Schwarzkopf hair artist Jacob Schwartz: “For Troye, I went for something fresh and cool, that kind of 1990s Grunge Dimensional Blonde. I started with traditional highlights using BLONDME Premium Lightener 9+ and in between, I did lowlights to get rid of any remaining warmth. That look works so well for him and his music and with Schwarzkopf you get the results you want: the pigment pays off and the Premium Lightener is amazing, you get a really nice, even lift. That’s why I love Schwarzkopf.”
For Troye going blonde is an expression of confidence.
“This new hair colour just feels very much like me at the moment. It’s about not being afraid to take up a little bit more space, maybe being a little bit louder than I used to be. It increases my confidence. It makes you walk into a room with your head held high. When I think of blonde, I think of confidence, of expressing yourself and I do think going blonde is a statement,” says Sivan.
Schwarzkopf Professional is deeply committed to innovation and excellence. The BLONDME range by the brand sets the standard for blonde hair. It provides exceptional lightening, toning, and care. The range helps to achieve vibrant, healthy hair for blondes of all shades.
